DETAILS:

Role: Director of Game Capture | Associate Creative Director
Client: Ubisoft
Agency: Ant Farm

THE CHALLENGE:

Launch AAA videogame as best-selling in the franchise while strategically redefining the tone and aesthetic of its brand using proprietary methodologies and leading a diverse team of creatives

RESULTS:

→ Best-selling in the franchise at 13.6MM copies globally, ~$815MM
→ On-time and on-budget delivery of all creative, maintaining key relationship with client Ubisoft

AWARDS:

→ 2014 Game Marketing Summit: Silver– Editing | “Under the Black Flag”