DETAILS:

Role: Director of Game Capture | Associate Creative Director
Client: Ubisoft
Agency: Ant Farm

THE CHALLENGE:

Launch a next-gen new brand through cinematic and immersive storytelling created with proprietary capture methodologies

RESULTS:

→ Biggest first-day sales in Ubisoft history
→ Over 10MM units total, ~$600MM
→ On-time and on-budget delivery of all creative, maintaining key relationship with client Ubisoft