DETAILS:

Role: Director of Game Capture | Associate Creative Director
Client: Ubisoft | Massive Entertainment
Agency: Ant Farm

THE CHALLENGE:

Launch a next-gen new brand through cinematic and immersive storytelling created with proprietary capture methodologies whilst collaborating with the development team to produce compelling creative

RESULTS:

→ Biggest day 1 sales in Ubisoft history-Record Breaking first week sales for a new IP
→ Over 10MM units total, ~$330MM
→ On-time and on-budget delivery of all creative, maintaining key relationship with client Ubisoft and Massive Entertainment

AWARDS:

→ 2016 Key Art Awards by Clio: Silver – Best Gameplay Trailer | Launch Trailer
→ 2016 PromaxGames Awards: Gold | Launch Trailer