Tom Clancy’s The Division
Role
Director of Game Capture | Associate Creative Director
Director of Game Capture | Associate Creative Director
Client
Ubisoft | Massive Entertainment
Ubisoft | Massive Entertainment
Agency
Ant Farm
Ant Farm
The Challenge
Launch a next‑gen new brand through cinematic and immersive storytelling created with proprietary capture methodologies whilst collaborating with the development team to produce compelling creative.
The Results
Biggest day 1 sales in Ubisoft history — record breaking first week sales for a new IP.
Over 10MM units total, ~$330MM.
On‑time and on‑budget delivery of all creative, maintaining key relationship with client Ubisoft and Massive Entertainment.
Awards
2016 Key Art Awards by Clio — Silver, Best Gameplay Trailer | Launch Trailer
2016 PromaxGames Awards — Gold, Launch Trailer
