Watch Dogs
Role
Director of Game Capture | Associate Creative Director
Director of Game Capture | Associate Creative Director
Client
Ubisoft
Ubisoft
Agency
Ant Farm
Ant Farm
The Challenge
Launch a next‑gen new brand through cinematic and immersive storytelling created with proprietary capture methodologies.
The Results
Biggest first‑day sales in Ubisoft history.
Over 10MM units total, ~$600MM.
On‑time and on‑budget delivery of all creative, maintaining key relationship with client Ubisoft.
